Brand Spotlight- Rheson Is For Every Fashionista

Rheson Is For Every Fashionista

Hi guys,

Today’s post features 3 of my favourite looks from the recently launched brand Rheson. Though this brand has been available in the market since less than 2 months, it has gained immense popularity amongst fashionistas and celebrities, mostly because of the uber cool clothes that it offers and also because of the ladies behind this brand.

Rheson has been started by the two most fashionable sisters of Bollywood- Rhea and Sonam Kapoor. Rhea, who is the most creative celebrity stylist and the brains behind most of Sonam’s looks is known for experimenting with different styles, creating out of the box fusion looks and never delivering anything less than perfect. On the other hand, Sonam Kapoor is one of the most well known names of Bollywood and a global fashion icon, who has made India proud at so many international carpets with her iconic style. She carries every outfit with utmost aplomb and slays like a queen when it comes to fashion- be it on red carpet or her fresh casual chic looks. So when these two divas with the most impeccable sense of style come together to launch a brand, you cannot expect anything other than immaculate.

The name of the brand is quite ingenious and has been derived from the initials of RHEa and SONam and has an interesting tagline/ hashtag- #NoRhesonICan’t. Most of the styles have been derived from memories of Rhea and Sonam’s childhood and have a nostalgic feel for all the 90s kids. The Phantom collection, pencil-and-sharpner print and retro fits of the outfits will take you back in time and leave you reminiscing about the carefree childhood days.

The best part about the brand other than Sonam and Rhea’s association is the pricing. The clothes are priced nominally and are easily available at Shopper’s Stop outlets across the country. When you normally come across a brand with a celebrity’s name associated with it, the first thought that comes to the mind is that it’s going to be extravagantly expensive. But Rheson is a brand that’s not only affordable but also extremely wearable. It is a brand for the masses in true sense.

When I first learnt about the launch of this brand through instagram, I got overly excited to go and check out the collection at Shopper’s Stop. So I visited the Vasant Kunj store located at Ambience Mall. There was a seperate section for Rheson on the second floor of Shopper’s Stop, decorated with boxes filled with candies (On a side note- Do not try opening those boxes as they are only for decorative purpose and you might end up getting harangued by the security like me😂😂). So I was instantly drawn to the quirky designs and relaxed fits that the brand offers and all the styles are wearable and extremely comfortable to carry.

The availability of such great styles at highly affordable prices is the MVP of the brand and this makes it a must include in your regular closet. So I ended up buying a lot of stuff at a single go and created 3 looks for you guys from their collection. There are a lot more options available like denim jackets, loose shirts, dresses, lounge pants and most interestingly, the palazzo saree. They have also launched a new emoticons collection and I am already in love with it. I will try and do more looks from this brand for you guys and I also recommend you to check out their collection at Shopper’s Stop stores or on their e-commerce site.

1. Mogra print Palazzo saree with off-duty white shirt

This is my most favourite look from the entire collection because I have never come accross a saree that’s so easy to drape and comfortable to walk in. The saree comes in two colours- black and white, with Mogra print on it. It’s basically a kind palazzo pants with a side zipper and a pallu attached, to be draped accross the shoulder to give it the look of a saree. I paired it with a white shirt from Rheson and secured it at the waist with a broad belt to create the coolest saree look ever. I wore black Jimmy Choo heels with the outfit and carried my limited edition candy clutch from Jimmy Choo. This look can be easily carried for a casual day party or even a friend’s wedding functions.

Details of the outfit-

Palazzo saree- Rheson

Shirt- Rheson

Heels- Jimmy Choo

Clutch- Jimmy Choo

2. 9 to 5 Chic

The second look that I styled from Rheson is perfect for wearing to work. It’s really comfortable for the long working hours and doesn’t compromise on style. I loved the colour of these pants the moment I saw them. They can be paired well with so many colours and for casual as well as formal looks. I paired these with a front open shirt from Rheson, slingbag from Gucci and perspex heels from Zara.

Details of the outfit-

Shirt- Rheson

Pants- Rheson

Bag- Gucci

Heels- Zara

3. Casual Chic

For the third look I styled this basic tee from the Phantom collection at Rheson with blue jeans and white sneakers. This look is casual yet quirky and can be worn for a casual day out or during travel as airport look.

Details of the outfit-

T-shirt- Rheson

Jeans- Zara

Sneakers- Gucci

I hope you guys enjoyed reading this post. Let me know which is your favourite look from Rheson. I will soon be back with new posts. Till then take care and glitter with style.


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